|"This Guy" who goes by the name of Brett McCracken|
I'm not going to read it.
Because if you click this link here, we get an article by McCracken that seems to serve as an overarching summary of what he is getting at in his book.
And he spends a good 75% of the article ripping any recent attempts for churches to market themselves as relevant in the past few years (which he said the trend was birth out of the now dead "emerging church" movement).
Fine. Good. I see what you're doing here McCracken. We shouldn't be marketing Christ.
But McCracken, what do you suppose as a solution instead of attempts to be relevant?
(In his own words that are in the article):
"If the evangelical Christian leadership thinks that "cool Christianity" is a sustainable path forward, they are severely mistaken. As a twentysomething, I can say with confidence that when it comes to church, we don't want cool as much as we want real.