Turns out a church is competing in Dorito's "Crash the Super Bowl" contest & is #2 in the competition! They decided to play off the Resurrection to make a point and get a laugh - and maybe reach the largest TV audience of the year.
Says the Associated Press:
If the church's ad, titled "Casket," is among the top three vote-getters in an online playoff, it will air on Feb. 7 during the Super Bowl. If the commercial ranks in the top three most-popular ads among viewers, it could win its creators either $400,000, $600,000 or $1 million.
For Erwin McManus, Mosaic's lead pastor, the ad competition represents a chance to make his faith relevant to one of the largest TV audiences in the nation when viewers least expect it — and are least likely to tune out.