Friday, December 05, 2008

Which Brands Do College Students Trust the Most??

According to the Anderson Analytics fall survey Nike, Apple and Time Magazine top the list. For the first time since the survey started in 2005 Time has moved above Cosmo and People. It is possible that this move was precipitated by the election year and President elect Obama's appeal to younger voters who found themselves interested in politics for the first time and who were looking for a reliable source of new coverage. This seems to be backed by's appearance in the top 10 for the first time ever as well.

But as the authors of the survey also point out,

But before you conclude that the Obama effect has led college students to become more high-minded than ever, consider this: The fondest wish of some 7.2% of respondents (and the No. 6 response, two slots below world peace) was the ability to fly.

Ahh, it's so nice to see that the entire world hasn't tilted off its axis. In fact that I'd be willing to say that the results next year, especially in the face of the economic crisis, will probably see a return of Cosmo, People and Perez Hilton to the top of the survey. College students have notoriously short attention spans and when facing stressful situations enjoy their escapisms (and this doesn't apply only to college students, ever wonder why viewership of soap operas increase during recession and while overall stocks plumment alcohol and tobacco companies see their stocks soar??).

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